Video Repurposing
It's amazing to be able to do what you love. Social media marketing, video editing and communicating with clients in one place. Repurposing your videos is one of the most overlooked strategies to reach more people and potential clients around varieties of social media platforms.
What is Video Repurposing?
Video repurposing is a technique where you create short video content from a longer video that you already created. For example, if you were interviewed on a podcast or you made a cool youtube video and you want to reach not only the audience you have on YouTube but also, TikTok. Instagram, Pinterest, etc. you should use this technique.
How does it work?
It is pretty simple. Imagine you've been on a podcast and they asked you a pretty interesting question. For example, "What is the solution to the global financial crisis" is just the thing that you thought about yesterday and came up with the perfect solution. So, you said your solution and the host of the podcast is blown away also, the listeners/viewers are soo surprised by your way of thinking and problem-solving skills. Ok but now what? You have this one-and-a-half-hour long video and in this video, you have one specific part that you want to show to your friends so you can impress them or maybe to your boss so you can get a promotion or put it in your financial portfolio. That's where Video Repurposing comes in handy and that's how it works. Whether for your portfolio or if you want to gain a social media presence you need short video content (most of the time in vertical form). Short video content will help you with more organic reach across all of the biggest social media platforms.
What is Video Repurposing?
Video repurposing is a technique where you create short video content from a longer video that you already created. For example, if you were interviewed on a podcast or you made a cool youtube video and you want to reach not only the audience you have on YouTube but also, TikTok. Instagram, Pinterest, etc. you should use this technique.
How does it work?
It is pretty simple. Imagine you've been on a podcast and they asked you a pretty interesting question. For example, "What is the solution to the global financial crisis" is just the thing that you thought about yesterday and came up with the perfect solution. So, you said your solution and the host of the podcast is blown away also, the listeners/viewers are soo surprised by your way of thinking and problem-solving skills. Ok but now what? You have this one-and-a-half-hour long video and in this video, you have one specific part that you want to show to your friends so you can impress them or maybe to your boss so you can get a promotion or put it in your financial portfolio. That's where Video Repurposing comes in handy and that's how it works. Whether for your portfolio or if you want to gain a social media presence you need short video content (most of the time in vertical form). Short video content will help you with more organic reach across all of the biggest social media platforms.
If you want to know more about it and work with me click on the image below or contact me via my email: emanuil.v.rahnev@gmail.com
